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Who Knew? Surprising Celebrity Food Products

The following famous figures are using their names, their publicity machines, and their business savvy to promote their favorite new products.
Madonna: Vita Coco
Bauer-Griffin
The following famous figures are using their names, their publicity machines, and their business savvy to promote their favorite new products. Want to see more star-endorsed food? Check out these video clips of before-they-were-famous celeb food commercials. Who knew Keanu Reeves loved Corn Flakes so much?!
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Surprising Celebrity Food Products

Madonna: Vita Coco
Bauer-Griffin

Famous faces have been used to sell food for decades — in the 1950s, Groucho Marx joined Tony the Tiger in a Frosted Flakes ad — but here are seven celebrities who've gone beyond the paid sales pitch. These actors, athletes, singers, and socialites have tied their names, faces, and funds to a range of unexpected products.

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Demi Moore: Happyfamily Organic Baby Food

Demi Moore: Happyfamily Organic Baby Food
Everett Collection Inc / Alamy / Courtesy of Happyfamily

Earlier this year, the star of Striptease and G.I. Jane invested in Nurture, Inc., maker of the popular Happyfamily line of kids' foods. (Organic Apple Puffs, Mac and Cheese Bites, and Baby Dahl are a few offerings.) Chef and Top Chef judge Tom Colicchio also recently joined the company's board of advisors.



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Roseanne Barr: Macadamia Nuts

Roseanne Barr: Macadamia Nuts
Everett Collection Inc / Alamy / Bon Appetit / Alamy

From the publicity deluge surrounding Barr's new book, "Roseanarchy," comes this tidbit: The former sitcom star now lives on a macadamia nut farm in Hawaii. "They're the perfect protein," she said on Good Morning America. "They don't have any carbohydrates and the only fat they've got, which is a lot, is the good kind." Barr is currently working on a Lifetime reality series about her life on the farm.



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Rachael Ray: Nutrish Premium Dog Food

Rachael Ray: Nutrish Premium Dog Food
Courtesy of Nutrish

Ray holds a distinction among celebrity chefs: She's the only one, so far, to put her face on a bag of dog food. Her proceeds from the line benefit charities that help animals.

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Ludacris: Conjure Cognac

Ludacris: Conjure Cognac
Allstar Picture Library / Alamy / <a href="www.portlandcraftcocktails.com" class="external" rel="nofollow">Greg Harned of Portland Craft Cocktails</a>

Chris Bridges (a.k.a. Ludacris)'s cognac is the rare celeb-driven spirit that garners critical praise. According to Food & Wine's own Ray Isle, "It's a lush, vanilla-and-spice spirit, a crowd-pleaser, and at $30, it's fairly priced, too."



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Heidi Klum: Heidi Klum's Fruit Flirtations

Heidi Klum: Heidi Klum's Fruit Flirtations
<a href="http://www.flickr.com/photos/24005226@N05/" class="external" rel="nofollow">Abby Logsdon</a>

Klum's line of candies is marketed as "fat free." (While this is true, the gummy snacks are still made mostly of sugar.)



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Dan Aykroyd: Crystal Head Vodka

Dan Aykroyd: Crystal Head Vodka
Courtesy of Crystal Head Vokda

In May, thieves stole 21,000 skull-shaped bottles of Aykroyd's vodka from a warehouse in California. The optimistic comedian said he was "happy that some consumers will be afforded the opportunity of tasting it at significantly lower than retail price."



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Madonna: Vita Coco

Madonna: Vita Coco
Bauer-Griffin

In 2010, Madonna led a small cadre of celebrities (including Matthew McConaughey, Demi Moore, and singer Anthony Kiedis) into a reported 10-percent stake of the already-celeb-driven coconut water brand. The latest recruit is Rihanna, who was hired to pitch the drink in May.



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Demi Moore: Happyfamily Organic Baby Food
Everett Collection Inc / Alamy / Courtesy of Happyfamily
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