The Best Dinner Rolls You Can Find In The Freezer Aisle
In the wise words of Ina Garten: store-bought is fine.

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We get it: the holidays are hectic. And as much as we love making everything on our holiday menus from scratch, Nara Smith style, it can be too much to juggle. No matter how much prep you do ahead of time, tackling the turkey, several sides, and dessert is a tall order. To save ourselves the stress, we love to delegate certain dishes to our guests or opt for store-bought.
While some dishes, like green bean casserole and gravy, always taste better homemade, you can reliably rely on frozen dinner rolls to taste just as good as if you made them in your own kitchen. Mixing, kneading, shaping, proofing, baking...it takes a lot of time that we just don't have. But when you need a vehicle for butter and soaking up all of the sauce at the bottom of your plate, frozen options are there for you.
Like with any frozen food, some brands are much better than others. So in the spirit of science, I scoured supermarkets all over to find as many frozen dinner rolls as possible. Then I put the seven brands head to head. Which one strikes the perfect balance of flaky and buttery? Which ones have a crispy golden crumb? Which roll can stand on its own as well as with every other component of your holiday meal?
After tasting each one, I narrowed it down to five favorites that are worth buying.
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