It wasn't a Super Bowl commercial, but Big Mama's and Papa's Pizza in Los Angeles got some unexpected publicity on Sunday night that may have been just as good. According to Grub Street, the pizzeria was the lucky joint called in by Ellen Degeneres to deliver a mid-Oscars snack to the Hollywood stars. The lucky delivery guy got a $1,000 tip for his surprise walk across the Academy stage, and Big Mama's and Papa's saw a humongous increase in business on Sunday evening. Orders at the LA-based pizza chain surged a whopping 500 percent.
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