Do you love puppies? (Hint: We hope you answered yes.) If so, the new Budweiser PSA, which encourages responsible drinking, will bring tears to your eyes and joy to your heart.

As a follow-up to their insanely popular Superbowl ad earlier this year and in tangent with their "Friends are Waiting" campaign, the beer mega-giant released a video that takes a different approach than most PSAs that advocate responsible drinking behavior. Rather than an ad that ends in a gruesome crash, the spot triggers our emotions in the best possible way and shows that if you drink and drive, your beautiful, playful, and very dependent pet could be the one left lonely and waiting for you — and who could possibly stand to let their best animal friend down?

Okay, Budwesier, message received!

[h/t FoodBeast.]

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