Lucky Charms and its cute little leprechaun are celebrating an important birthday this year — the big 5-0, to be exact. In honor of that milestone, General Mills began a 50-day celebration that will culminate on St. Patrick's Day, Lucky's birthday.
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Lucky Charms was first introduced in 1964, and soon gained popularity for its crunchy toasted oats and fun-shaped marshmallows. The addition of the pink hearts, yellow moons, orange stars, and green clovers made it the first cereal to ever contain marshmallows. It wasn't until 1975 that a new flavor of marshmallow, blue diamonds, was introduced. Over the years, General Mills added an array of colors and shapes, including purple horseshoes and green leprechaun hats.
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In line with its history of marshmallow makeovers, the "magically delicious" cereal is getting gussied up for its big birthday. Beginning this month, General Mills will release a limited-edition 50th Anniversary St. Patrick's Day-themed cereal containing all green marshmallow clovers. The product is available at grocery stores nationwide, while supplies last.
What was your favorite Lucky Charms marshmallow shape?
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