We've spent a lot of time singing the praises—and exploring the completely bizarre cultural obsession—of Fireball. We've also discovered that it's oddly versatile: Do you like it as a Cinnamon Roll Shot? How about a Fireball Sangria? Perhaps in Pumpkin Pie-form? Or maybe you prefer a Fireball Caramel Apple Jell-o Shot? Can we interest you in a Fireball Apple Slushie? I think we've made our point. (To be fair, we've also made our case as to why you should never, ever drink it—if you're interested.)

BUY IT NOW: Firebox, Walmart

But now, just in time for the holidays, Fireball whiskey is now available in the same container all your favorite wines come in: a box! Yay! But also, what the what?!

Check out this glory/abomination:

Oh, and it's called a FIREBOX. Of course. Brilliant marketing, Fireball, you crazy SOBs!

So, basically: Who's in? And at this point, who's passed out?

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