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A new grocery store sells eggs for 99 cents a dozen, carrots for 29 cents a pound, and frozen corn on the cob for 39 cents a pack. How is this possible? It's a not-for-profit business dreamed up by a former Trader Joe's exec, and it might have a huge impact.
Daily Table is the brainchild of Doug Rauch, who was the president of Trader Joe's for 14 years. The first store opened Thursday in Dorchester, Massachusetts, and if all goes well they plan to expand throughout Boston and across the country.
How do they get prices so low? They work with growers, supermarkets, restaurants, and manufacturers who donate their excess items or sell them to the store at a lower price. The excess food either didn't sell or it's a little bit past its "sell by date," but not unsafe to eat." Think of us like a T.J.Maxx or Marshalls for food," the company notes in its FAQ page.
Daily Table will sell "grab and go" ready-to-eat meals featuring items prepared onsite, because many prospective customers say they're too busy to cook. This helps tackle the problem of obesity among poorer Americans, who often eat cheap, unhealthy fast food, and the issue of food waste.
"Our meals are priced to compete with fast food options, making it easier for families to eat healthier within their means," a statement on their website reads. "Working together we can help reduce both the effects of poor eating habits caused by challenging economics, and the impact that wasted food and its precious resources has on our environment."And if that includes a great deal on your next family dinner, that's great, too.
