Pizza boxes are great. They keep your pizza nice and toasty, which is arguably one of the most important functions anything on this planet can serve. But you know what would make pizza boxes even better? If they also happen to screen your favorite film as you bite into each slice of cheesy goodness.

Introducing The Blockbuster Box, a new invention by Pizza Hut that turns this beloved cardboard vessel into a handy movie projector. All you have to do is insert the lens into the punched-out hole in the front, scan the bar code with your iPhone, and then place your iPhone into the box to watch the exclusive downloads play on a big screen. Right now, the boxes come in four genres: Slice Night for horror, Anchovy Armageddon for sci-fi, Hot and Ready for romance, and Fully Loaded for action thrillers.

Sadly, for now, The Blockbuster Box is only available in Hong Kong, but you can't keep this blend of pizza and movie magic away from America for very long.

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H/T Daily Dot