UPDATE: December 14, 2015 at 2:38 p.m.
We already knew about the pilot program that launched online ordering for select Girl Scout troops last year. After seeing great success (2.5 million boxes were sold on the platform alone), the organization is now rolling out Digital Cookie 2.0, an upgraded and more widespread version of its app. This means that 90 percent of Girl Scout councils will have access to the tech-savvy cookie selling beginning in January 2016.
Girl Scouts CEO Anna Maria Chávez credits this digital shift to the scouts themselves. "They would advise me on aspects of our [cookie drive] program," she told Yahoo Food. "They wanted to be able to expand their business," a.k.a expand their cookie stands via the internet.
Though there's a new, easier way to find your favorite cookies, the web program will not replace door-to-door and storefront sales, Chávez stressed. So don't worry about not getting face time with your local troop. "We just want to make sure that the Girls Scouts is relevant in their programming," she said. "And that we modernize lessons we've all learned from our childhood."
ORIGINAL POST: December 1, 2014 at 6:04 a.m.
It's finally happening. Starting this year, get ready to gorge on more Thin Mints, Samoas, and Tagalongs than ever before because the Girl Scouts are going digital. That's right, according to the New York Times, for the first time, the cult-favorite cookies will be available for purchase online.
The new platform, dubbed "Digital Cookie," will allow Girl Scouts to sell cookies on a much larger scale and is predicted to result in a much bigger payout. The Girl Scouts currently make approximately $800 million per year off the beloved cookies.
The program starts on a small scale this month, but Digital Cookie will roll out nationwide in January. With the new platform each scout will have their own personal website, which they can email out to potential customers. However, still expect those annual doorbell rings because the girls won't be abandoning traditional sales methods altogether. "I love going around my neighborhood, my parents' jobs and my grandfather's job," explained Bria Vainqueur, a cookie-selling veteran. "But the digital option is going to make it easier to reach a lot more people and to take and keep track of their orders," she told the Times.
Will you order your Girl Scout cookies online this year? Or do you prefer to buy them in person?
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