Grocery store impulse buys usually come in the form of candy bars or a bag of chips, but a new partnership between Kohl's and Aldi could have you leaving your weekly grocery run with a so-Lauren Conrad three-quarter-sleeve blazer. And some J.Lo hoops.
Kohl's announced this week that five to 10 stores will soon have an Aldi supermarket adjacent to them in an effort to bring in more customers. It's part of a move to "rightsize" hundreds of Kohl's locations, making the shopping area smaller, creating a new space to lease out to other companies.
The pairing makes sense — both stores are known for being budget-friendly with quality products, and it's not the first time clothes and groceries have been sold in the same place (think Target, Walmart, etc.). Plus, Aldi's current expansion plan involves more than 2,500 store openings in the next few years, with a goal of becoming the third-largest grocery chain in America by 2020. While you'll have to leave Kohl's to enter Aldi, and vice versa, the convenience of having the two right next door is clear.
For shoppers, the new partnership means killing two birds with one stone when checking off errands. Shoppers will be able to pick up clothes, shoes, or home decor from Kohl's, then grab fresh groceries from Aldi next door (knock-off Girl Scout cookies and cheap rosé, anyone?). As of last year, customers can return Amazon purchases at Kohl's locations, too.
With an additional 200 Kohl's stores on track to be rightsized this year, if the pilot goes well, more Aldi-Kohl's locations could be coming before long. Kohl's says they're exploring other partnerships too, "be it a grocer or other strong retail concept." Start prepping your super-cheap meals now.
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