Wendy's Super Bowl ad threw some serious shade at McDonald's for using flash frozen beef in their hamburgers and the internet could barely handle the savagery.
Some were especially shocked that Wendy's went as far as throwing the Titanic tragedy in McDonald's face by saying, "The iceberg that sunk the Titanic was frozen too."
But not everyone found the personal attack funny, comparing Wendy's to a playground bully.
Meanwhile, McDonald's has either taken the high road, or is completely frozen in their tracks by Wendy's shade because they've yet to respond to the whole debacle.
We're all here to see what happens next, because this is war.
Follow Delish on Instagram.
Download the Delish app.