UPDATE: January 26, 2018 at 1:35 p.m.
After a week of voting, fans have decided on the next Krispy Kreme flavor. The donut chain announced yesterday that for one week this spring, lemon glazed donuts will be on sale at all Krispy Kreme locations. Nearly two million votes were cast, according to Brand Eating, with lemon beating out caramel, blueberry, and maple, in that order.
The contest was announced earlier this month, and marks the fourth time Krispy Kreme has offered its classic glazed donut in a new flavor. Original glazed donuts got their first makeover in August, when a chocolate flavor was sold in honor of the solar eclipse. Pumpkin and gingerbread flavors were sold in extremely limited qualities at the end of 2017, too.
Krispy Kreme hasn't yet announced the exact dates the donuts will be available, but it will be sometime this spring.
ORIGINAL POST: January 16, 2018 at 1:48 p.m.
Last year Krispy Kreme dyed their original glazed donuts green for St. Patrick's Day, smothered them in chocolate for the solar eclipse in August and released a special gingerbread glazed donut for Christmas. But now that it's 2018, Krispy Kreme is letting their fans pick the next limited-edition glazed donut flavor.
From January 16 through January 22, you can vote between blueberry, caramel, lemon and maple. The winning flavor will be released for one full week this spring.
"To begin this year, we're tapping that enthusiasm and mobilizing that engagement to make our fans full-fledged innovation partners," Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts, said in a statement. "It's an unprecedented step for Krispy Kreme as a brand and enhances what is already an awesome doughnut experience for our customers."
Fans can place on vote per day for their favorite flavor at voteforglaze.com from now until January 22. The winning flavor will be announced on January 25.
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