Like that friend who starts planning their Pennywise costume back in June, Dunkin' Donuts doesn't mess around when it comes to Halloween. This year, the brand's going all out, revamping its entire donut display case to get in the spirit.
All of its treats are getting new names. Even traditional ones, like glazed and double chocolate, are being temporarily rebranded with names like Ghoulish Glazed and Choc-O-Lantern. Some are getting slight upgrades, like the cream-filled Boston Cream getting a squiggle of orange icing atop its chocolate frosting and being rechristened the Boston Scream.
A jelly donut, which oozes red jelly, will be known as the Vampire's Delight, and if a powdered treat is more your style, you can get one covered in orange-tinted powdered sugar. It's called the Full Moon. (Alternatively, a vanilla creme-filled version will be called Nilla Nightmare.)
But, hands down, the pastry that will be taking over your Instagram feed this month is the new Spider Donut. It's a classic ring donut frosted with orange icing, topped with a chocolate Munchkin and chocolate drizzle "legs." If the design alone doesn't get you, the ability to score a donut and a bonus donut hole sure will.
The chain will also be selling packs of 10 Munchkins for $1.99 at participating stores, a brand representative said.
Every Dunkin' will be decked out for All Hallows Eve, but you'll also notice another feature in stores: Its "Community Cups" program is returning for the fifth year, inviting people to donate to the Joy In Childhood Foundation, which provides food and other services to kids in need.
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