UPDATED POST: Aug. 3, 2017 at 3:31 p.m. EST
An Oreo representative confirmed that the Peanut Butter And Jelly sandwich cookies are real, and they're a Kroger exclusive. Packages are hitting stores now, and they retail for $4.49 apiece.
ORIGINAL POST: Aug. 3, 2017 at 12:29 p.m. EST
Oreo's been a lunchbox staple for years, but now the company's going full meta, encapsulating another childhood must-have in cookie form. Peanut Butter And Jelly Oreos are real, and they're hitting stores now.
Junk Food Banter brought the long-dreamed-about flavor to our attention on Wednesday with an Instagram post confirming its existence:
Unlike the version we imagined, which featured a chocolate cookie, Oreo went for full PB&J flavor: It uses two vanilla cookies and a mix of peanut butter and jelly creme.
While Oreo has yet to confirm the flavor's existence, Junk Food Banter's leaks have been highly reliable in the past. Based on his intel, it sounds like the treat will be a Kroger exclusive — it was spotted there, and one year ago, the supermarket chain debuted Swedish Fish Oreos there.
We'll update this post as we know more, though with the company's history of churning out new flavors just about every month this year (see Mississippi Mud Pie, Blueberry Pie, Jelly Donut, Firework, and Dunkin' Mocha Latte, just to name a few), it seems highly likely the flavor's real. The best way to find out? Get thee to a Kroger store — and if you do, tweet us what you find.
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