Mother's Day is a time to reconnect with mom and thank her for all that she's done to you. I guess that's what Skittles was going for with this incredibly upsetting ad, but what it mostly accomplishes is making my skin crawl. Observe:
Now we're all about sharing food with the ones we love, and you KNOW we are all about those Skittles, but this is just nasty. In the ad, a mother is enjoying her Skittles with her adult son, but we soon come to realize that he is also enjoying the Skittles because the pair is still connected via an UMBILICAL CORD. Upset.
The sound of the Skittles traveling from mother to son will be haunting me the rest of the day for sure. PSA for advertising agencies: The connection of child and mother is a beautiful thing, but let's not illustrate it via umbilical cord EVER AGAIN. Happy Mother's Day, indeed.
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