UPDATE: August 26, 2017 at 9:33 a.m.
After several regulatory hurdles, blue wine is finally coming to the U.S. Get your Instagram ready.
Miami, Boston, and Texas will be the first places to sell blue Gik wine bottles, Eater reports, while New York, New Jersey, Michigan, Washington, California and Nevada are next on the list.
The wine faced controversy in Spain because of a regulation stating only red or white wine can be sold in the local market. Gik blends the two together and adds indigo dye and anthocyanin, a pigment found on grape skin, to give it a blue hue.
Gik was fined €3,000 and had to change its label to say "99% wine and 1% grape must."
As they move into the U.S. market, Gik has had to work with individual states to get a Certificate of Label Approval, in hopes of marketing it purely as wine.
Co-founder Aritz López told Eater U.S. legislation is less restrictive than Spain's, so he is confident the brand will be able to expand quickly.
ORIGINAL POST: April 21, 2017 at 11:42 a.m.
If the question "red or white?" proves to give you an internal philosophical debate, then prepare for a whole new option: blue. You heard me.
This is thanks to the geniuses at Gik, who recently changed the happy hour game in Spain by launching blue wine there first, in their home country. And because they're so nice, they're bringing this blue-hued vino across the Atlantic to all of us in the States.
Tired of the wine culture they'd been exposed to, where people care more about what they've learned about wine versus actually enjoying it, their goal is simple: to have people sit back and sip. Classified as a chilled, sweet wine, it's made from a mixture of both red and white wine grapes. Don't you just love when your friends get along?
Our favorite thing about this wine? At only $11 per bottle, it keeps your wallet happy (a.k.a. lets you have enough money for cheese to pair with the wine) while still giving you the beautiful wine buzz we've all grown to love with the same ABV as a normal 750-milliliter bottle.
We're already picturing all of the Instagrammed shots of a bottle of this lined up next to a bottle of red and white for 4th of July, mainly because we're already planning our captions for said picture. And while there's no release date set for them yet, we already picked the wines we'd pose it with.
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