18 Best Super Bowl Food and Drink Commercials Of 2022
Admit it, they're what you really watched the game for.
The Super Bowl is about so much more than just the game. It's about the spread—the food spread, that is—and the halftime show (this year, we were blessed with performances from Eminem, Kendrick Lamar, Mary J. Blige, and more). But it's also about the commercials. Sure—during the rest of the year, commercial breaks are a great time to top off your drink or pop off to the loo. But during the Super Bowl? Big budgets and the promise of millions of eyeballs encourage food and drink brands to up their commercial game in a major way.
And this year we experienced a full range of emotions between plays. Budweiser got everyone misty-eyed, Uber Eats had us rolling on the ground in fits of laughter, and Busch Light's commercial was just plain weird. How much did these commercials spend on airtime? Last year, the average 30-second Super Spot slot cost a whopping $6.5 million—not that big spenders always produce the best ads.
Here are some of our favorite food and drink-focused ads from this year's Super Bowl.
Flamin' Hot Cheetos and Doritos
Flamin' Hot flavors are so flamin' hot right now, so it makes sense they're getting the Super Bowl commercial treatment. Watch the animal kingdom find out why the rest of the world loves Flamin' Hot Cheetos and Doritos, too.
Bud Light Seltzer
Ever wondered what Flavortown looked like? Find out in this Bud Light Seltzer Hard Soda commercial featuring the mayor himself, Guy Fieri.
Bud Light NEXT
If you like commercials that feel like a fever dream and you're not sure what's happening exactly, this one is for you. Spoiler alert: It's for Bud Light's new zero carb beer called NEXT.
Budweiser
We wait every year to watch a gorgeous Budweiser Clydesdale horse with its own hair and makeup team (probably) gallop through an open field, and this year is no different.
Taco Bell
Does having Doja Cat in this Taco Bell commercial make up for the weird clown storyline? Absolutely.
Lay's
We love a good celebrity duo. Paul Rudd and Seth Rogan living out their "golden memories" at Rogan's wedding with Lay's chips is iconic.
Hellmann's Mayo
Hellmann's tackles the issue of food waste—literally—with the help of linebacker Jerod Mayo and celeb Pete Davidson.
Pringles
Getting your hand stuck in a can of Pringles can permanently alter your life, apparently.
BIC
OK, so this technically isn't a food ad, but hello: Martha Stewart and Snoop Dogg are together again! We're here for it. Plus, we love the way Martha says "Bowl of strawberries???"
Cutwater Spirits
It's not being lazy, it's about working "smarter, not harder," says Cutwater Spirits. Bonus: This commercial normalizes using a flamethrower to clear snow from your driveway, so there's that.
Busch Light
There's something about beer brands and Super Bowl commercials that just fits. In this Busch Light ad, we're treated to the smooth voice of the mountains and a cameo from easy listening pioneer and saxophonist Kenny G.
PepsiCo
This commercial for PepsiCo products is all about the road to the Super Bowl featuring several famous former football players, a little sibling rivalry, plenty of game-day snacks and drinks, and a whole lot of chaos.
Avocados from Mexico
Tailgating, but outside the Colosseum? Sounds like fun. Throwing in avocados from Mexico to make fresh guac? Even better.
Uber Eats
Uber Eats doesn’t just deliver food, this ad wants you to know. And you shouldn't eat deodorant, Trevor Noah.
BMW
Arnold Schwarzenegger dressed as Zeus just feels right. This is probably how he'd act in a coffee shop, right?
Michelob ULTRA
We're getting major "The Big Lebowski" vibes from this Michelob ULTRA spot, which features Peyton Manning. a bunch of other celebrities, and a cameo from—who else—Steve Buscemi.
Oikos
NFL legend Deion “Prime Time” Sanders and college quarterback Shedeur Sanders, who just happens to be his son, go head to head in an Oikos-powered battle of strength.
Sam's Club
We love a scan-and-go option when grocery shopping. And we love Kevin Hart. Also, Sam's Club. Which makes this a pretty good Super Bowl commercial.
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