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The Most Popular Halloween Candy The Year You Were Born

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We all have our favorite kind of candy. Some people prefer chocolate (Snickers or Reese's Peanut Butter Cups, anyone?), while others opt for pure sugar sweets, like Smarties or Nerds. But does your favorite align with the most popular candy from the year you were born—or right around then? We're here to help you find out.

Now, data for candy sales isn't super clear the farther you go back, so the most popular candies on this list earned the title for various reasons: If not the best-selling, they were either the newest candy on the market, candy that skyrocketed to popularity after some time on the market, candy that was made a household name by a movie or a public figure...you get the picture. And, as you'll see, we limited our list to years that had a true standout sweet.

Want to find out if your tastes align with what was popular in your birth year (or close to it)? See our list below—and try not to get too hungry!

1961: Swedish Fish

multi coloured gummy fish
Nicole Hill Gerulat//Getty Images

Still not sure why they're fish-shaped, but these delicious gummies came to America from Sweden in the 1950s—and by the early '60s, they had a huge fandom.

1962: Now & Later

ferrara candy company now and later
Ferrara Candy Company

Much to dentists' chagrin, this chewy candy was a hit with kids the year it launched. With a slogan of "Eat some now, kid," how could it not be?

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1963: SweeTarts

ferrara candy company sweetarts
Ferrara Candy Company

SweeTarts were created by Sunline Candy Company as a neater alternative to Pixy Stix (you're welcome, parents).

1969: Fruit Stripes

fruit gum
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Between the striped pattern and the zebra mascot, this gum easily found its fans when it launched this year.

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1971: Laffy Taffy

candy sales prove to be recession proof as sales rise
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Willy Wonka helped put this one on the map: The family film released this year had branded candies, like Laffy Taffy, under the Nestlé umbrella. The jokes on the back of each wrapper sealed the deal as a solid Halloween trade.

1973: Blow Pops

blow pop charms candy
Jennifer Santolla / Alamy Stock Photo

Another example of rebranding paying off: 'Triple Threat' suckers became Charms Blow Pops, and, well, who doesn't still love getting one at doctor's appointments?

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1975: Pop Rocks

pop rocks candy packets
Michael Neelon / Alamy Stock Photo

Despite having to do some damage control in the early '80s when rumors spread that the candy could make your stomach explode if consumed with a carbonated dink, Pop Rocks were a big hit when they came to market this year.

1976: Jelly Belly

international sweets and snacks, trade fair opens in cologne
NurPhoto//Getty Images

In this very important year, Jelly Belly launched its first eight flavors: root beer, green apple, licorice, cream soda, lemon, tangerine, very cherry, and grape. This isn't the last you'll see of them though...

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1977: Tootsie Roll

food packaged
Victor Spinelli//Getty Images

Tootsie Rolls had a moment in the late '70s, thanks to one catchy little jingle. Recorded by two kids, the highlight was "Whatever it is I think I see, becomes a Tootsie Roll to me."

1979: Twix

a candy in a bag lies on a white background
Hanna Bohdan//Getty Images

It's hard to believe there was ever a day Twix bars weren't in trick-or-treat bags. But, alas, these caramel bars came to the U.S. right before the '80s...and have been topping favorite candy lists ever since.

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1980: Big League Chew

new york yankees v baltimore orioles game two
Patrick McDermott//Getty Images

This was the year Big League Chew was born, and while the classic baseball design wasn't created until 1990, the candy was still immensely popular.

1981: Jelly Belly

jelly beans spilling out of a bowl
darylkessler

Told you we'd come back to this one! We can chalk this one up to President Ronald Reagan—he loved them so much, he reportedly requested them for all his inauguration parties. In fact, according to the Ronald Reagan Presidential Library & Museum, three and a half tons were on hand for the 1981 festivities.

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1982: Reese's Pieces

reese's pieces type candy, white ramekin, orange background 3
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Again, there's a pretty direct connection to the surge in popularity here: A little movie called E.T. famously featured the then-newish Reese's Pieces. The rest is history.

1983: Nerds

exclusive grand opening celebration of it'sugar at the grand bazaar shops in las vegas with nerds candy and melissa joan hart
Denise Truscello//Getty Images

The candy with arguably one of the cutest mascots ever came onto the scene this year and has been a trick-or-treat mainstay ever since. The two-sided flavor packs are great for people that like options.

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1984: Skittles

california lawmakers consider bill banning five food additives including coloring agent used in skittles
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Skittles mostly became popular after introducing their "Taste the Rainbow" slogan in the early 1980s. By 1984, Skittles fever was out of control.

1985: Sour Patch Kids

sour patch kids
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These "sour then sweet" little guys came to the U.S. this year—and they remain a candy favorite to this day.

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1986: Cella's Cherries

cellas candy
Keith Homan / Alamy Stock Photo

Tootsie introduced these candies of yore just one year before they soared to uber-popularity.

1989: Hershey's Symphony

hershey's symphony
Billy Blume / Alamy Stock Photo

The Hershey's bar you know and love got a creamier remix and was an instant hit.

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1990: Hershey's Bars

citing rising cost of ingredients, hershey's raises prices 8 percent
Scott Olson//Getty Images

This was the year Hershey's sent 144,000 heat-resistant chocolate bars to the troops serving in the Gulf War (something they also did during World War II).

1991: Reese's Peanut Butter Cups

reeses
evemilla//Getty Images

Well, someone had the brilliant idea to put three times as many peanuts in Reese's as there had been in previous years, and the rest is history. Needless to say, it's not the last time you'll see them on this list.

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