Earlier this week, influencer Alix Earle helped to announce the relaunch of SipMARGS, a ready-to-drink sparkling margarita brand she says she's long been a fan of. The company launched in 2021 but struggled to take off nationwide. Now, with Earle as an investor and brand partner, the company hopes that will change.

The relaunch is backed by a $3 million investment led by Palm Tree Crew, along with Alix Earlie and other heavy industry hitters like Aoki Labs by Steve Aoki, Gryffin, and former executive chairman of Founders Brewing, John Green, to name a few. "I knew from the second I took a sip—pun intended—that I wanted to get involved," said Earle.

Currently, the sparkling beverages come in five flavors: Classic, Mango, Coconut, Spicy, and Mezcal. They cater to those looking for something a bit lighter with a low ABV—a can clocks in at 130 calories with only 6 grams of sugar and 5% ABV, similar to your average beer. The brand uses premium tequila blanco made in Jalisco, Mexico, along with real fruit juice, sparkling water, cane sugar, and natural flavors.

Reactions on social media were overwhelmingly positive, with fans exclaiming everything from, "Omg!!! Excited to try." to "The new drink of the summer!!!" One fan commented on the drink's affordability: "Just wanted to make the callout of the price!!! This is one of the most normal-priced celeb brands out there for canned cocktails. Bravo!"

Naturally, with all the hype surrounding the brand, we had to put it to the Delish taste test and see if it's really worth your hard-earned cash. After all, how much can one really know about the colossal world of spirits at the ripe young age of 24?

The Delish Team's Review

As it turns out, Delish's team of editors wasn't overwhelmingly impressed with the lineup, but a few think it's the perfect drink to grab on a warm summer's day. "If someone gave this to me at a party, I would drink it," said designer Alison Dominguez. "I would take this over a White Claw, for sure."

"I like it; it's not too sweet," said senior food director Robert Seixas.

"It tastes like if Spindrift had a Jose Cuervo margarita mix," said associate editor Gabby Romero. "It's inoffensive, but it's not what I'm looking for when I'm having a margarita, but I also don't really like canned margaritas in general."

"If I was on a boat in Miami like Alix Earle, I think it would taste better," noted senior editor Samantha MacAvoy. "It's a little watered down for me."

Test kitchen manager Alejandro Valdes Lora said, "I would take this to the beach if I went with my friends."

"I would not be unhappy to drink this at a thing where there was nothing else," proclaimed digital food producer Camille Lowder. "This, over a bunch of beer—I'd be stoked that this was in there!" However, she also noted that the muted flavors and addition of sparkling water make it taste like "last night's margarita that's been left out."

Other Delish staffers were even less effusive in their opinions on the cocktails. The coconut flavor was particularly polarizing: "Ooh, sunscreen," exclaimed MacAvoy. "It feels like something I wanna put on my skin and not in my drink."

Lora concurs: "It kinda tastes like Hawaiian Tropic, honestly." And that's nothing compared to what he thought of the brand's spicy marg. "It really does taste like a cleaning supply. They're almost right, but they're not," he laments.

That seemed to be the overall consensus across the board. Most people thought that these were almost there but not quite, finding fault primarily with the watered-down flavors. "I want it to do more of all of the things it's trying to do," said food editor Brooke Caison. "I want more oomph. I'm gonna keep drinking it, though."