UPDATE: September 4, 2018 at 1:05 p.m.
Last summer, Dunkin' Donuts started testing the donut-less waters, at least when it came to the company's name. A "Dunkin'"-branded outpost launched in Pasadena, CA, with another following in Boston, MA, Dunkin's home turf. Since then, there hasn't been much movement on the matter publicly.
Last month, though, 30 more Boston locations lost the 'Donuts', per Boston Magazine. There was even a ribbon-cutting ceremony held at one of the newly rebranded shops, which have cold brew taps and a more modern design. Don't panic, though — donuts are still sold at these stores, despite the name change.
Dunkin' Donuts isn't making a final decision just yet, though. In a statement to Delish, the coffee and donuts chain said this: "Dunkin’ Donuts has been testing signage in a few locations across the country that refers to the brand simply as “Dunkin’.” We do not plan to make any decisions regarding the branding until later this year. "
Naturally, Twitter has a lot of thoughts.
Stay tuned — we'll update this story as we know more.
ORIGINAL POST: August 3, 2017 at 6:10 p.m.
Summer 2017 has been a busy one for Massachusetts-based coffee chain Dunkin' Donuts. With new coffee and donut flavors, a lawsuit, and a partnership with Oreo, it would seem like the company would be too busy to do anything else – but clearly that would be wrong. Due to mounting pressure from competitors like Starbucks, Dunkin' Donuts has decided to reinvent itself. The company's idea? Dropping "Donuts" from the name.
If you're screaming no dramatically, there's no need to worry ... yet. The physical donuts aren't going anywhere. Dunkin's shortened name will only appear on a brand new store opening in Pasadena, California, CBS Los Angeles reports.
So that trademark pink and orange "DD" adorning the sides of every cup isn't going anywhere just yet. The real question is: What's going to happen to our beloved donuts in the future? We hope nothing. But with coffee chains like Starbucks revving up the engines on consumer expansion, Dunkin' will have to do the same, and has chosen specifically to hone in on "beverage-led" growth.
We hope that means we'll be getting new coffee flavors in the coming months, because S'mores coffee can only hold us for so long.
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