First, there was the famous Keurig coffee maker. Then, there were the pods of cold medicine brewed in your Keurig. The "Keurig for cookies," a.k.a. the CHiP Smart Cookie Maker almost took us over the edge, until this news: Keurig is working on developing an alcoholic drink maker, according to a press release.
Keurig announced that the product is still in the research and development stage, and they're working with Anheuser-Busch InBev to create an "in-home alcohol drink system." The press release says they're tapping the Keurig KOLD (their soda-making machine that was abruptly discontinued) technology to make drinks within the "full adult beverage category, including beer, spirits, cocktails and mixers."
SodaStream launched a similar product last year, called the SodaStream Beer BarSodaStream Beer Bar, which lets you add carbonated water to a beer mix. Another product, the Bibo Barmaid, dispenses single-serve drink mixes, like appletinis and margaritas, in 20 seconds — but you have to add the booze separately. "When you think about it, the machines that make cocktail mixes are just brewing soda or juice," says Betty Gold, Senior Product Analyst for Kitchen Appliances and Nutrition at the Good Housekeeping Institute. "The big question is whether or not this machine will actually brew the alcohol for you, or if you'll have to add it yourself," she adds
No news yet about what the machine will look like, but we can guess it'll be a single-serve brewing device like the other products Keurig makes. Just to be clear, you can't hack your regular Keurig to make alcoholic drinks, you'll have to buy a new appliance. There's also no release date yet, because they're still researching how to make it.
The Keurig coffee maker solves a common problem: Fast coffee for one person. It's hard to beat the speed of popping open a cold one, and often you're drinking in a group, so it'd take a while to brew everyone a beer. Not to sound like the fun police, but how will you keep kids from playing with the beer maker? Maybe the single-serve brewing system will help people drink less, but these beers better satisfy beer snobs to justifying adding another appliance to your countertop.
[h/t GrubStreet
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