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It's not the holidays unless you're wearing a chunky scarf, listening to Christmas stations on Pandora, and Instagramming the hell out of a Starbucks red cup. And this year, the coffee chain is giving you 13 different options for the perfect social-media photo.
Starbucks has actually released a red holiday cup every years since 1997, but this is the first time that the company has released multiple varieties in the same year. Starting November 10, Starbucks customers in 75 countries will get red cups featuring one of 13 different designs crafted by customers around the world.
Last year, when Starbucks featured a minimalist red cup, the company invited customers to add their own decorations and post the results on social media. The marketing team then whittled down their favorites and asked them to mail in their cups to see if their design could be replicated tens of thousands of times.
The winning designs all feature white marker on a red cup, and have winter-y elements like snowflakes, Christmas lights, candy canes, and Santa's sleigh. The winning artists come from countries like the U.S., South Korea, Russia, and Indonesia. All but one design comes on the red cup itself; one is on the clear cup designated for cold drinks, in case you live somewhere warm and need your iced coffee. (Naturally, that designer is from Los Angeles.)
Having 13 designs seems like a pretty savvy move for Starbucks, because no matter what they do, someone always ends up getting offended by the cups they make. Just this year, people got offended for some reason about their special green cup, which featured a unity theme for before Election Day. Last year's red cup was called out for not being Christmas-y enough. But with 13 designs, if one isn't Christmas-centric enough, you can just pick another one that is.
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