Budweiser is gearing up for the Summer Olympics and the presidential election with plans to change its name to "America" on the front of its can and bottles, the beer's parent company, Anheuser-Busch InBev, toldAdvertising Age. The rebranding is temporary, running from May 23 through the presidential election in November.
The patriotic label won't stop with "America." The King of Beers is also planning to phrases like "E Pluribus Unum," "from the redwood forest to the Gulf stream waters this land was made for you and me," and "indivisible since 1776" to its cans and bottles. Expect national TV ads about the new label in June, Ad Age reported.
All of this patriotic fervor is meant to capitalize on the Summer Olympics and the Fourth of July celebration, according to an A-B InBev exec. (Budweiser is an official Olympics sponsor.)
"You have this wave of patriotism that is going to go up and down throughout the summertime," Jorn Socquet, vice president of marketing at A-B InBev, told Ad Age in an interview. "And we found with Budweiser such a beautiful angle to play on that sentiment."
Although Socquet didn't mention the presidential election among the "wave of patriotism," it's telling that the company will continue with the rebrand through November.
Follow Delish on Instagram.
