If you think back to what you were drinking as a child you might recall a little metallic juice pouch filled with sugary goodness called Capri Sun. If you're like us you probably graduated from Capri Sun to more "adult" summer time drinks a looooong time ago. But Capri Sun's newest marketing ventures are trying to appeal to the kid stuffed deep inside all of us jaded millennials to get us hooked again.
In the UK, the brand is redesigning the classic pouch to give it less of a kindergarten feel and make it more of a millennial magnet.
Capri Sun is also giving a nod to the beloved concept of YOLO with its "squeeze the day campaign" through which Capri Sunners can submit a suggestion for a cool activity online and be entered for a chance to win 2000£ (a little under 3000 USD) to actually go out and do it.
They're also releasing a new mango passionfruit flavor because fruit punch and pacific cooler just don't cut it for us anymore, especially if there's no alcohol involved.
In the U.S., the brand isn't overtly appealing to millennial's but according to a press release, it is launching some organic juice options and we all know millennials are all over anything organic (*cough* Whole Foods *cough*).
[h/t FoodBev
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