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Chips and dip are just the things to spice up any get-together, but we all know that a little drama is what makes it a real fiesta. Frito-Lay is bringing the heat in both senses with four new snacks and an awesomely ridiculous campaign to market them.
This spring, Tostitos is introducing Cantina Chipotle Thins Tortilla Chips, thin corn chips lightly sprinkled with smoky chipotle seasoning, as well as Tostitos Rolls!, a rolled-up version of the classic chips for easy dipping. Plus, they are introducing Tostitos Dip-etizers Spicy Queso, which is made with red bell peppers and cracked red pepper comes in a microwaveable table so you can quickly warm up the cheesy dip, and Tostitos Habanero Salsa, which gets a serious kick from jalapeño and habanero peppers.
Not spicy enough for you? Check out the four-episode
telenovela, Botanas del Cielo (Snacks from Heaven) starring the new products, as well as dynamic characters like a plotting matriarch, a devious maid, plenty of shirtless men and even a Chihuahua named Gigante. Prepare yourself for some riveting tales of love, betrayal and salsa ... plus lots of subtitles.
Can you solve the mystery of Yolanda's baby daddy?
Try not to gasp when Enrique double-dips.
That shirtless man looks suspiciously like Enrique ... could it be his long-lost brother?
There's bound to be some drama on Gabriela's wedding day.
Starting April 22, you can even see what you'd look like as
a character on the show by making a GIF on the Tostitos website. Serve the new Tostitos snacks with some homemade guacamole and watch the ridiculous episodes with friends at your Cinco de Mayo party—you might need some margaritas to cool everyone off.
[h/t AdWeek
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