Hold on to your floral crowns, people. Sonic's newest milkshakes are about to seriously blow up your Instagram feed – and just in time for Coachella.
The fast-food chain's new line of #SquareShakes are inspired by Sonic's also fresh-out-of-the-drive-thru line of specialty Creamery Shakes, which feature premium ingredients like lavender and oak-barrel aged bourbon, and are unlike anything you've ever tasted. The big difference with #SquareShakes, though, is right in the name: they're literally squares.
Created in partnership with chef and funny gal Christine Flynn, better known as Insta-famous Chef Jacques La Merde, Sonic's square-ified shakes play on the well-known fact that no milkshake should go un-Instagrammed. Especially if you're at a festival. Extra especially if that festival is Coachella.
Aside from being designed to fit neatly into an Instagram photo box–not only are the shakes themselves squares, but so are the ingredients used to garnish them–the new milkshakes are also going to be available exclusively through Instagram.
On April 16, Coachella attendees are basically going to be able to order their own #SquareShakes using a "Shop Now" button that will appear with ads for the shake on Instagram. Sonic will then deliver the shakes directly to festival goers using a geo-fence.
The best part (yes, it gets even better) is that customers can pay for their shakes directly on Instagram, too – in the form of a tagged photo of their milkshake. That's basically like paying for a milkshake by breathing.
The way Flynn puts it, the whole point of this creative collaboration is to "take something as iconic as the Sonic Creamery Shakes and [make] it a lot of fun for people to eat, or even just to look at." Let's be real though—we're never going to willingly limit ourselves to merely looking at a milkshake. No, this kind of sweet milkshake masterpiece is best enjoyed the same way that its other-shapely brethren are: in our bellies.
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