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We already know that living near Trader Joe's is better for your real estate value than residing close to a Whole Foods market. And while we've made some direct price comparisons between the two chains in the past, a new analysis proves that TJ's is consistently a whopping 21 percent more affordable.
According to Deutsche Bank analyst Karen Short, Trader Joe's sells the same products as Whole Foods, but at price tags that are 21 percent lower. And apparently that price gap continues to grow, leading Short to believe that TJ's is slashing its prices, Fox6 Now reports. (Though we wouldn't totally rule out Whole Foods raising theirs.) Both companies declined to comment on their pricing strategies.
After testing a mix of 77 perishable, private label products, and even some non-food items, Short found that TJ's offered the lowest price on 78 percent of the products tested. More specifically, Trader Joe's private-label goods were 15 percent cheaper than Whole Foods' 365 Everyday Value branded products.
This is amazing news for fans of Trader Joe's because it's the reason they can make a week's worth of dinners for under $25. Plus, there are a ton of hacks to make your trip to TJ's even cheaper, like skipping Sunday runs and actually signing up for the Fearless Flyer.
On the flip side, Whole Foods has gotten a lot of flack recently. First for selling asparagus-infused water at $6 a pop, and later for pre-peeling and packaging oranges in plastic—not to mention getting caught overcharging customers. But the so-called "Whole Paycheck" grocery company is also working on opening a cheaper supermarket chain targeting millennials and, we assume, its Hawaiian shirt-clad competitor.
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