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It's time to start strategically choosing your Coke from the vending machine. Coca-Cola is launching brand-new bottles this summer that are bound to have you humming as you sip.
The soda company's "Share a Coke and a Song" campaign swaps out the first names that have recently graced the bottles, replacing them with memorable song lyrics. There are more than 70 different lyrics featured, with songs to suit fans of all musical genres.
Starting mid-April, you could snag a line from classic tunes like "Lean on Me" and "Girls Just Want To Have Fun," or a modern ditty like "Style" by Taylor Swift. Be careful with your selection though—we're unsure how "Hot in Herre" managed to make its way into the rotation, but we definitely don't need that song stuck in our heads all day.
The history of the Coke bottle features plenty of change-ups, but this campaign comes with a multi-platform approach to get consumers interacting with the brand. Scan the lyrics on certain 20-oz. bottles using Shazam and you'll be able to record a digital lip-sync video to share with your friends. Coke will also bring the new bottles to major music events throughout the summer.
Beginning April 18, head to ShareaCoke.com to customize your own bottle and post images to the #ShareaCoke gallery. You might even want to use the new Foodie app to give it that professional touch.
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