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Would you stock your kitchen with food past its expiration date? That's the bet behind WeFood, a brand-new grocery store in Copenhagen, Denmark, and it seems to be paying off. According to The Washington Post, WeFood only sells food past its expiration date or marred by aesthetic problems like broken packaging or simple ugliness. Prices are 30 to 50 percent cheaper than at a typical supermarket. 

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WeFood isn't the first supermarket to sell expired products; in the States, Daily Table has made a name for itself doing just that. But unlike its European counterparts, WeFood isn't targeted toward low-income shoppers specifically. "If you call it a 'social supermarket,' it's difficult to get customers to go there. Who wants to be poor?" Per Bjerre with DanChurchAid, the charity behind WeFood, told NPR. "If you want to stop [the] waste of food, everybody has to be into it." 

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Instead, shoppers are there because they want to help reduce food waste, a major cause in Denmark lately. Volunteers run the supermarket, and the profits go to fight poverty around the world. So far, it's so popular that they run out of food basically every day, and NPR reports that since it opened on February 22, there's been a constant line down the block to get in.

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