A year ago, Cadbury Creme lovers across the UK lost their s*it when U.S. parent company Mondelez announced a BIG tweak to the chocolate shell: it'd no longer be made with Cadbury Dairy Milk chocolate, but rather with—you guessed it—cheaper chocolate. (The company also reduced a pack of six eggs to five but kept the price the same.) Everyone knows the creamy chocolate shell is the best part—and now Mondelez is paying the price for the recipe change.
The tweaked Cadbury egg may have resulted in major consumer backlash, with creme-filled egg sales falling 7 percent and dropping a splattering £6 million ($8.6 million), according to market researchers from IRI for industry mag The Grocer.
Spokespeople from the brand insist the formula for Easter's favorite egg remains the same and the loss of sales do not represent people's upset, but this spring candy season will be the real test.
h/t The Telegraph
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