The new season of The Great British Bake Off just started on Netflix, and already the rave reviews are rolling in. Fans are particularly loving the addition of television personality Alison Hammond as the newest co-host of the competition, which is called The Great British Baking Show in the U.S.

Across social media, Alison's debut has been referred to as "pure genius," "delightful," and even "iconic."

"Having @AlisonHammond as the new co-host of @BritishBakeOff w/ @noelfielding11 is just pure genius & a fantastic choice. They really struck gold there. Replacing someone as fantastic as @RealMattLucas is & was is such a hard job but Alison I think is the best choice," one user tweeted.

"Alison Hammond has been on Bake Off for six minutes and has said 'I love you. It’s because you are worth it isn’t it, babe!' She is the perfect addition to the tent," said another user.

Earlier this week, Alison took time to thank fans for their support in an adorable dance video that she posted on Instagram.

"Thanks for all your incredible message of support @britishbakeoff. Hoped you loved meeting the bakers here is some unseen footage behind the scenes," she wrote in the caption to the video.

In addition to being wowed by Alison, fans also seem pretty impressed overall with the newest season of The Great British Bake Off. The first episode alone has some people hooked.

"Thought the first episode of the #GBBO this year was better than the whole of last season," read one tweet.

Will you be binge watching this weekend?