Convenience chain 7-Eleven is no stranger to sweet deals. The company has handed out free Slurpees on July 11 (7/11, get it?) and even hosted an entire week of free coffee. Now they're back at it again, giving customers complete control over the price of their Slurpees—which is almost as stunty as the Bring-Your-Own-Cup day the company held back in April. 

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On November 7, the inverse of 7/11, the brand has decided that customers deserve to #treatyoself to one of the super-sweet frozen drinks and pay however much they choose. Beginning at 12:01 a.m. and ending at 11:59 p.m., the promotion means you can walk away with a giant-size Slurpee for just a penny. Or you could be really generous and cough up $50 for your favorite convenience store treat. The proceeds benefit Feeding America, which supports a number of food banks across the country.

Too bad the stores won't bring those name-your-price drinks to your door now that it has launched delivery.

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