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With McDonald's taking all the glory for reinstating its all-day breakfast menu, White Castle has refused to get left behind. The Ohio-based burger chain decided to one-up the Golden Arches by offering all of its breakfast items all day, every day. That means there aren't any caveats like Mickey D's limited after-11 a.m. offerings.
The company's new "Anything, Anytime" campaign begins Thursday, Sept. 10, giving White Castle fans the freedom to eat its waffle-and-egg sandwiches (now a permanent menu item), egg-and-toast sandwiches, and bacon-egg-and-cheese sliders 'round the clock.
This switch is smart. McDonald's was recently named the favorite among consumers who eat breakfast items outside of normal hours or more than once per day. Maybe White Castle will begin to catch up to the red-and-yellow fast-food giant in the morning category with this limitless menu change.
According to the Columbus Dispatch, White Castle has been toying with this idea for two years— before finally testing the all-day model at locations in New Jersey, Cincinnati, and Columbus, Ohio. After garnering enough postitive feedback, like customers happily ordering morning sausage sandwiches alongside sliders, the chain decided to charge ahead with a national roll-out.
With some locations open 24-hours, your options are literally endless. Like eggs at 10 p.m., booze-sopping bacon at 4 a.m., or sausage-and-gravy waffles every hour on the hour. Okay fine, that last one is basically impossible. But still, waffle sandwiches at all hours—woo!
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