By 
Michael Jordan, Muhammad Ali, and Petyon Manning all have been enshrined on the front of the Wheaties box, a symbol for athletic greatness. But with the announcement, HefeWheaties, there's finally room for guys who excelled through a drunken stupor. Imagine a hungover David Wells throwing his 1998 perfect game, tennis player Patrick Rafter's inebriated David Cup match, or Wade Boggs, just sitting there drinking 107 beers in one day. HefeWheaties makes the collector's items possible.
General Mills worked with the Minneapolis-based brewer Fulton to create the Hefeweizen beer, which contains more than 50% malted wheat. But the wheat and the name are the only things it has in common with Wheaties cereal. Nope, there are no crushed-up Wheaties in this beer, but that doesn't mean you can't treat it like cereal. "We're not saying it's a breakfast beer, but we're not saying it's not," Fulton Brewery president Ryan Petz told the Associated Press.
Fulton and General Mills worked together on the idea, the branding, and the design of the can. It won't be everywhere Wheaties are sold, though; for now, it's just limited to the Twin Cities. You can check out their 16-ounce tallboys in retailers around Minnesota, and at the Fulton taproom. And those of you unwilling to head to Minneapolis for the stuff can have hope; production could expand if interest is high enough.
[h/t People
