It's a new year and though many of us have likely shirked our resolutions by now, we can still reap the rewards of new beginnings...including staring at photos of KitchenAid's gorgeous choice for Color of the Year. Kitchenaid has chosen a color called "Honey" for its 2021 Color of the Year and judging by the photos, we can certainly see why.
The brand describes Honey as a "warm and rich hue with a golden-orange undertone." We think it's a bit like a mix between burnt orange and the color of a pumpkin, perfect for all seasons. KitchenAid noted in a press release that its comforting hue was certainly chosen for just that reason, saying that Honey "radiates positivity and warmth," two things we can definitely use a lot of in 2021."Honey serves as an invitation to experience the sweetness that is born from coming together," the brand added.
“Over the past year, we’ve seen the world’s communal instinct to unite for the collective good increase,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “At the same time, we’ve witnessed warm, rich hues dominate across interiors and fashion alike. With Honey, KitchenAid marries the sweetness of togetherness with a golden-orange shade consumers are already naturally gravitating towards.”
KitchenAid recently released a list of its most popular colors across the country, and though it seems like people are partial to their beautiful blue and green colors, we think Honey is bound to make a big splash amongst devoted KitchenAid followers. The color is available starting today for small appliances, including the brand's beloved Artisan Stand Mixer (which retails for $429.99) and K400 Blender (which will run you $269.99).
