Mean Girls is one of those movies that is not simply a movie, but rather a cultural phenomenon. Like, all these years later, people are still watching it, meme-ing it, and quoting it nearly every day. Toaster Strudel is very on board with that, apparently, as they should be. The brand is a part of one of the movie's most iconic lines and now they're making it known that they approve of that...more than 15 years later.
Instagrammer @Candyhunting posted a photo of the boxes of strawberry Toaster Strudel that come with very on-brand pink icing packs. You might be wondering, why now? The movie came out more than a decade ago. Well, the answer is...I am not sure! But I am into it.
(Ir)regardless, associating Toaster Strudel with Mean Girls makes total sense, as does putting character Gretchen Wieners on the box. After all, she delivers the iconic line "I don't think my father, the inventor of Toaster Strudel, would be too pleased to hear about this," which is written out a bit differently on the box as: "I think my father, the inventor of Toaster Strudel, would be very pleased to hear about this."
Pillsbury also announced The Most Fetch’ Toaster Strudel Icing Sweepstakes, where contestants will make their best icing design using the limited-edition pink icing. Three grand prize winners will get a personalized video message from Lacey Chabert (aka Gretchen herself!), one year’s worth of Toaster Strudel, and Mean Girls merchandise, so get drawing or you can't sit with us!!
