When it comes to pairing foods, jelly, chocolate, and marshmallow Fluff are the holy trinity of peanut butter pairings—until now. Fluff makes a strawberry flavor that is here to change your fluffer nutter sandwiches forever.
Strawberry Fluff is the same marshmallow Fluff you know and love, but with a fruity flavor and a light pink color. It can be found in the grocery store next to the other peanut butter-adjacent spreads like jam, Nutella, and the original Fluff. Food account @FoodieWithTheBeasts found this product at their local Redner's, a grocery chain across Pennsylvania, Delaware, and Maryland.
A quick search shows that you can also purchase it online from Mercato grocery stores and even some eBay sellers, but it seems that strawberry Fluff is one of those rare grocery finds that you won't come across too often. Some Instagram comments confirmed that the fruity Fluff has been around for years, and can be easily found in certain regions but not everywhere.
The marshmallow spread can be used for sandwiches, dips, and other desserts, so having an option in the strawberry flavor adds more variety. You can dip fruit in it (strawberry on strawberry?!) or use it as a frosting substitute, but a sandwich is obviously the most logical answer.
If you can't find a jar of this at your local grocery store, there are surely ways you can infuse strawberry flavor into the OG Fluff spread but what's the fun in that? Looks like you should start bidding on eBay, just in case.