When you think of the Super Bowl, you probably think of a few things: Buffalo wings, football (duh), and ice cold beer. Because of this, beer commercials are kind of a big deal during the big game. But Bud Light Seltzer's ad this year is so good that it's putting many of the beer ads to shame.
The spot stars Post Malone, who has partnered with Bud Light for years, in a convenience store. He goes in for Bud Light but quickly spots new Bud Light Seltzer and tries it for the first time.
We then see the inside of Post's head, which is powered by people in suits who are rocking similar tattoos to Posty (very Osmosis Jones of them...). We hear from his brain and his taste buds before he has to make the ultimate choice: which Bud Light product he will pick.
This causes them to pull some levers, and well, you have to watch the ad to see it in full effect, but he pretty much destroys the whole store before figuring out, yeah he's pretty rich, so he can definitely get both seltzer and beer. Oh, and pretzels too.
This spot was one of two ads that fans chose between for the Super Bowl. You can see the other one here, which sees Post in a dive bar trying Bud Light Seltzer's mango flavor for the first time. It was my personal fave, but the people have spoken!
Before it even aired, people were posting their reactions to Twitter and it's clear this one is a hit folks.
Even if you're not a fan of Post's commercial (whatever, do you, I guess...) you can view all of the best commercials from the Super Bowl here. You're bound to find a favorite.
