People love Domino’s for plenty of reasons, but the fact that it’s inexpensive is definitely up there. Apparently that wasn’t the case for one New York City location on New Year’s Eve, though.

A Domino’s on 40th Street and Seventh Avenue had a delivery worker sell $30 pies to people waiting for the ball drop in Times Square, according to the New York Post. Apparently the hefty price tag didn’t deter people: A woman at that Domino’s told the Post they sold more than 50 pizzas (which normally cost $14.49) by 6 p.m. This is nothing new for them: They’ve been selling jacked-up NYE pizzas in Times Square for more than 15 years.

But the tourists who bought the pizzas seemed like they were OK with the price. “It’s absolutely worth it. It was hot. It seems like it just came out of the oven,” Amit Zanwar told the Post. “If he comes back, I will buy some more.”

Well, New York City mayor Bill de Blasio caught wind of the price hike and had a few things to say about it on Twitter. “Jacking up your prices on people trying to celebrate the holidays? Classy, @dominos,” he wrote. The mayor also apologized to the people who were “exploited” by the chain and urged them to “stick it to them by patronizing one of our fantastic LOCAL pizzerias.”

The reactions to de Blasio’s post were definitely mixed, but most people said the higher prices were just good business.



Others pointed out that de Blasio was once photographed eating pizza with a fork, so...he probably shouldn’t be one to judge.