Do you ever just shove your hand all the way into the bottom of the Pringles can to get the just-out-of-reach last chip? Because same. And now I'll be doing that even more willingly because Pringles is bringing back its Pickle Rick flavor.
The flavor is obviously an ode to Rick and Morty, the Adult Swim cartoon series with a super cult following. In a now-famous episode of the show, a scientist turns into a pickle to avoid going to family therapy...as one does? Thus, "Pickle Rick" was born.
Pringles is teaming up with Rick and Morty for the release of this limited-time flavor ahead of the 2020 Super Bowl, according to a press release. During the second quarter of the game there will be an ad airing about the partnership, and there's so much excitement in the press release alone that I'm really looking forward to what this can all be.
Senior Vice President of Marketing and Partnerships at Adult Swim Jill King hinted Pringles and Rick and Morty may work together even after the Super Bowl. "We're extending this partnership in really exciting ways, all year long," she said in the press release: "Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles."
Pringles is known for having some obscure flavors recently, like the roasted turkey chips that rolled out for Thanksgiving, so this pickle flavor seems a little tame. And who doesn't love pickles and adult cartoons? Wubba lubba dub dub!
