Update, November 26, 2019:

Red Lobster's online pop-up shop is officially open for business! Not only can you pre-order the Cheddar Bay biscuit sweater, but there are also other holiday themed pieces to order. There are four different graphic t-shirts and a branded tumbler cup as well.

All of the t-shirts retail for about $20 and the tumbler cup is selling for $9.99, so you can show your love of seafood without breaking the bank. The shirts have fun sayings like "Cheddar Bay All Day" and "It's Always Biscuit Season" because, duh, the biscuits at the beginning of a Red Lobster feast are the best part!

The online pop-up shop is now open and will have all of these items on sale while supplies last.

Original Post, November 25, 2019:

I don't know about you, but for me, the holidays are all about wearing a cute outfits and, obviously, the food. Red Lobster gets it, and is therefore releasing all kinds of holiday-themed merch, the most notable of which is the Cheddar Bay Biscuit Sweater.

The Cheddar Bay Biscuit Holiday Sweater will soon be available for pre-order for $39.99. The sweater is complete with an insulated pocket to hold your Cheddar Bay biscuits and keep them warm on-the-go. So thoughtful! Not only is this sweater going to be up for grabs, but Red Lobster is also opening up an online pop-up shop where tons of different branded merch will be for sale, including fanny packs, t-shirts, tumblers, and more.

The sweater is an ideal gift for that person in your life who loves seafood...or is just obsessed with Red Lobster biscuits. "For those looking to turn heads at their office holiday party or give an unforgettable gift to a seafood-loving loved one, our Cheddar Bay Biscuit 'Ugly' Holiday Sweater is guaranteed to help holiday enthusiasts sleigh all season long,” said President & Chief Concept Officer at Red Lobster Salli Setta: “We are excited to give our passionate guests the opportunity to bring their love of Red Lobster home for the holidays, thanks to our exciting new merchandise and online store.”

The online pop-up opens on November 26 at noon and will stay open while supplies last since there are limited quantities. Get 'em while they're hot! (The merch AND the biscuits, duh.)