Unless you've been living under a rock, you know that Kanye West released his ninth studio album Jesus Is King last week. One song from the album, "Closed On Sunday," is pretty much an ode to Chick-fil-A, and has been making its rounds on the internet. The lyrics have gotten so much attention that Burger King even fired back.
For context: The song opens with the lyrics: "Closed on Sunday, you my Chick-fil-A," and later doubles down on the reference to the fast food chain with, "Closed on Sunday, you my Chick-fil-A. You're my number one, with the lemonade."
Which, in case you were wondering, according to the menu, that would mean Kanye's comparing whoever he is talking about (Kim? God?) to a Chick-fil-A chicken sandwich with a lemonade. Anyway, Burger King made it a point to try and emphasize their superiority over the chicken chain with their own tweet.
A simple but effective "open on sunday" was an obvious dig at Chick-fil-A and maybe even the entire song. Also, with the Popeyes chicken sandwich returning this Sunday, people have theories that reviving the popular menu item on the day their competitor is closed was a petty marking scheme.
This isn't the first time fast food chains have gotten into it with each other on Twitter. Like that time when Steak 'N Shake started a fight with Wendy's and then Pop-Tart and Subway got thrown into the mix. Remember that? It's really too much to keep up with at this point.
