We've been speculating for some time on the plant-based burger's arrival at McDonald's. When will it happen? Which meat route will they go? Could it possibly overthrow Burger King's vegan Whopper? Well, folks, we might finally get those answers. The fast food giant is testing its new Beyond burger at 28 locations starting September 30.
According to the company, who announced the news on Twitter Thursday morning, McDonald's locations in Southwestern Ontario will welcome the "PLT" burger—which means plant, lettuce, tomato, BTW.
"McDonald’s has a proud legacy of fun, delicious and craveable food—and now, we’re extending that to a test of a juicy, plant-based burger," VP of global menu strategy Ann Wahlgren said in a statement. "We’ve been working on our recipe and now we’re ready to hear feedback from our customers."
The vegan patty, which has no artificial colors, flavors, or preservatives, is being touted as a "'open wide and sink your teeth into it' sandwich." The PLT is available for $6.49 CAD and is part of a 12-week trial run.
"During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers," Wahlgren continued. "This test allows us to learn more about real-world implications of serving the P.L.T., including customer demand and impact on restaurant operations.
Technically, this isn't Micky D's first go-around with plant-based patties. In May, we caught wind of the chain's "Big Vegan Burger TS," which launched exclusively in Germany. Now it's only gotta be a matter of time before the U.S. gets a meat-free Big Mac!
