Disney has been in the habit of releasing *very* Instagrammable Snow White merch every year around Halloween. There was the red poison apple mug of 2017, 2018's cute tumbler edition, and now a purple variant that—much like its predecessors—glows in the dark.

This festive stein, which was spotted outside Disneyland's Market House for $15.99, comes with fresh fruit of your choosing—either grapes or pineapple. But it's available elsewhere at the park, too. Per Disney Food Blog, the Aristocrepes at Disney Springs is filling the the souvenir mug with a boozy Halloween slushy. The caramel apple drink is spiked with Crown Royal Regal Apple Whiskey and will run you $21.95.

According to Disney 'grammer @smithtik_hollow, there's more. "They have them at a bunch of restaurants and you can get fountain drinks in them," she wrote on IG. "Clarabelles and Golden Horseshoe has them and you can get sundaes in them there. We got this one at the frozen lemonade and snack stand across from Red Rose Tavern. The drink is the frozen apple juice slush."

Last year we had a park version (it was green!) and that Shop Disney tumbler, and while the latter hasn't made its triumphant return yet, the purple stein is making the rounds on Ebay and Poshmark. You don't have to miss out just because you're not planning a park visit.

Considering it's all the rage on Instagram right now, you should probably pick one up. If for nothing else, think of the content!