ICYMI (though I'm sure you haven't), we're currently experiencing a nationwide White Claw shortage. Dark times, I know. But in an annoying turn of events, an unnamed frat in Austin, Texas, managed to secure $7,500 worth of the spiked seltzer.
According to Aaliyah Trevino, an H-E-B supermarket employee who snapped a shot of the boozy shopping spree that's since been deleted, the bros walked away with three entire pallets of Claw. She later shared a shot of their entire order wrapped in plastic alongside the hashtag #whiteclawshortage. "But are you REALLY shocked though?" one person commented. "Gotta spend their dads money somehow," another added. TOUCHÉ.
And while, no, we haven't heard from the fraternity brothers in question (Who are you? REVEAL YOURSELVES!!!), can you blame them? They're trying to protect their loot. Maybe even sell 'em at an up-charge?
In the meantime, White Claw is doing its best to get back on shelves. "We are working around the clock to increase supply given the rapid growth in consumer demand," senior vice president of marketing Sanjiv Gajiwala told CNN Business: "White Claw has accelerated faster than anyone could have predicted.
He's not wrong. We took White Claw Summer a little too far—in July, sales were up 283 percent from the previous year. As a result, the brand was forced to put a limit on product shipments. According to company president Phil Rosse, this "tremendous response" from fans has caused the supply chain to tighten.
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