When coffee and liquor are combined, magic happens. So when we heard about Jägermeister’s new Cold Brew Coffee, we were obviously pumped. Shot lovers and coffee lovers, unite!
Here are the deets. The flavored liquor blends Jägermeister’s 56 herbs, blossoms, roots, and fruits with the flavors of intense rich Arabica coffee and cacao. Now that’s a shot that I’ll gladly take. The bottle has a 33 percent ABV and will contain about 10 percent the amount of caffeine found in a cup of joe.
Per Food & Wine, Jägermeister’s Chief Marketing Officer Chris Peddy said:
We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.
Sounds good to me, don’t you agree?
To maximize the amazingness that this herbal coffee liquor has to offer, listen up: The drink is best served at a chilled...zero degrees Fahrenheit. Yup. Also, make sure to shake up the bottle pre-pour to activate the all the rich flavors and top-notch ingredients.
“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Director of Innovation at Mast-Jägermeister US Jack Carson.
Mission accomplished, Jägermeister. Mission accomplished.
According to the press release, you’ll be able to purchase the coveted drink come January 2020 for a recommended price tag of $24.99 for the 750ml bottle and $32.99 for the 1 Liter bottle.
Let the countdown begin!
