By now, Ed Sheeran's love affair with Heinz ketchup is the stuff of legends. Truly, we know more about his history with ketchup than we do his wife. So it doesn't come as too much of a surprise that ahead of the final leg of the Divide tour—the highest-grossing tour of all time, NBD—a new Heinz x Ed collab would come to fruition. Enter: the tattoo-covered ketchup bottle.
Because Edchup wasn't enough (remember the advertisement?), there's a new kind of ketchup Ed Sheeran fans will want to get their hands on. Heinz is releasing a limited number of Tomato Ketchup Tattoo Edition bottles that come stored in the coolest collector’s edition speaker box. They're also personally signed by the singer himself. Most importantly, though, the bottles are covered in the same design as some of Ed's actual tattoos—he has a ketchup bottle tattooed on himself, too, so it's all very meta.
You can enter to win one of the bottles at this website; just be sure to enter before August 23. There were only 150 bottles produced, and 104 of them are up for grabs through this sweepstakes. Of the remaining 46 bottles, three will be auctioned off through Christie's, Ad Week reports, with proceeds going to two charities chosen by Ed: East Anglia's Children's Hospices and Rise Against Hunger.
The only question that remains: Will Ed get ANOTHER tattoo of his Tattoo Edition Heinz bottle?! We can only hope.
