Coca-Cola's Make Your Mix contest is officially underway. Which means you might wanna start brainstorming an innovative new soda combo—because you could win $10,000 for it.
So how's it work? First you'll need to find one of the brand's 50,000 touch screen Freestyle machines. There's an online locator available to help with that! From there, the concept is pretty simple: You'll mix a few of your fave flavors (the max is three, fyi), snap a pic, and post it to either Instagram or Twitter. Make sure to throw your recipe and the hashtag #MakeYourMixContest in the captain.
Just know, trial and error is part of the process. For example, Barq's root beer and Orange Fanta might not be a winning combo, but you don't know until you try it, right?! I mean, that particular idea probably is gross, but you get the point. There are nearly 200 drink options to choose from—everything from your run-of-the-mill Diet Coke order to more exclusive offerings like Raspberry-Peach Mellow Yellow.
"We just really wanted to reward consumers for doing something that they’re already doing, being creative, experimenting and mixing the brands they love," director of Coca-Cola Freestyle marketing, Sarah Greenberg Sachs, told CNBC Make it.
The contest, which closes June 30 btw, is open to all 50 U.S. states and anyone over the age of 13. You've got up to 10 entries total. According to the site, finalists will be announced between July 15 and August 25. The recipes will then be released (yep, you can try 'em!) in Freestyle machines nationwide and voting begins August 26.
While Coca-Cola's big winner will score a fat $10,000 check, five finalists will also receive $100. Whichever mixologist receives the highest volume of pours between August 26 and November 10 is crowned.
"It’s like American Idol, where the public gets to choose," Greenberg Sachs added. "The beverage experts will choose the finalists and then the country will chose the winner."
