Hershey's Chocolate Bars just got their first makeover in over 100 years, so yeah, I'd say it was about time. Earlier this week, the brand unveiled its new design: the Emoji Bar. It's exactly what it sounds like—a chocolate bar stamped with 25 different emojis.
Hershey's announced the launch to social media Tuesday in an (unsurprisingly) emoji-packed post. "You ❤️ emojis. Now you can 😋 them," they wrote on Instagram.
According to PEOPLE, Hershey's called on the public to select the designs. "In today's tech savvy world, many conversations start (and end) with an emoji," senior brand manager Kriston Ohm told the outlet. "We worked directly with people using emojis the most—parents and kids—to determine which ones made it onto our iconic chocolate bar."
So did your fave icon make the cut? The winking, heart eyes, thumbs up, and the smiling poop emojis were among the chosen ones. "It turned out that both generations favored the same 25 emojis," Ohm continued. "We [chose] to feature each one of these popular emojis and change our iconic pips for the first time in 125 years."
Though we don't have a concrete debut date for the Emoji Bar, it's coming this summer and, as you know, summer is soon. They'll be available in standard 1.55-ounce bars for a suggested retail price of $0.99 or in 9.45-ounce snack size bags for $4.09.
"Our classic Hershey’s bars were made to be shared with others," Ohm added in the official statement. "By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new."
Love that. 😍😄😘🍫🍫🍫
