Pabst Blue Ribbon is celebrating 175 years of PBR beer with two new brews—boozier and booze-less. Clearly, the brand, known for its cheap price tag and cult-like following, is looking to cater to *all* ways of life.
On April 2, the company announced the release of Pabst Blue Ribbon Non-Alcoholic and Pabst Blue Ribbon Extra. The new products, which are slated for a spring 2019 release (aka now!), have the same refreshing flavor but with different benefits.
Both aesthetics differ from the OG can. The "Extra"—which has 6.5 percent alcohol content compared to the usual 4.7 percent—comes in bolder black packaging. While, the non-alcoholic brew is missing the original label's iconic red ribbon. Appearance and ABV levels aside, Pabst is promising the same quality.
"The next generation of America is the most social and diverse ever, with a greater focus on health and wellness, as well as community and connection," the company said in a press release. "Pabst Blue Ribbon Non-Alcoholic, is an authentic product made with the finest hops and grains offering a great real beer taste that allows everyone to join the occasion."
PBR Extra is touted as an "upbeat, full bodied, refreshing beer brewed for the big event," while their new non-alcoholic option will save you from a dreaded hangover with less than .5 ABV. According to their statement, both began nationwide roll out in March.
Just last month, news of Pabst Blue Ribbon Whiskey first hit the web. And though the internet was slightly conflicted over the brand's venture into hard liquor, it's coming. When? We still don't know. But the PBR Extra should hold you over until then.
